Works Cited
Amsterdam Haggadah. Amsterdam, 1695
Arnow, Laurence A. Hoffman and David. My People’s Passover Haggadah: Traditional Texts, Modern Commentaries. Vol. 1, Woodstock, VT: Jewish Lights Publishing, 2008.
Berger, Joseph. “Maxwell House Haggadah Gets Gender-Neutral Revision.” The New York Times. April 08, 2011. Accessed October 01, 2018.
Berlin, Adele, and Marc Zvi Brettler. Jewish Study Bible. Second ed. Oxford University Press, 2015.
Chiswick, Carmel U. Judaism in Transition: How Economic Choices Shape Religious Tradition. Stanford, CA
Cohen, Anne. “101 Years of the Maxwell House Haggadah.” The Forward. March 23, 2013.
Falk, Leah. “The Strange and Surprising History of the Maxwell House Haggadah.” Jewniverse. March 29, 2018.
Fenster, Chet. “The Genius Marketing Idea That Put Maxwell House On Every Passover Table.” Fast Company. March 22, 2013.
Italie, Leanne. “New Maxwell House Haggadah out for Passover.” Sandiegouniontribune.com. September 02, 2016.
Palmer, Joanne. “Maxwell’s Golden Haggadah.” The Jewish Standard. April 21, 2016
Staff, Marketplace. “Wonder Why Maxwell House Makes Passover Haggadot? You’re Not Alone.” Marketplace. March 30, 2018.
Steinberg, Kerri P. Jewish Mad Men: Advertising and the Design of the American Jewish Experience [in English]. New Brunswick: Rutgers University Press, 2015. Book.
Notes
[i] Marketplace Staff, “Wonder why Maxwell House Makes a Passover Haggadot? You’re Not Alone”, Marketplace, March 30, 2018, https://www.marketplace.org/2018/03/30/business/wonder-why-maxwell-house-makes-passover-haggadahs-youre-not-alone.
[ii] Joanne Palmer, “Maxwell’s Golden Haggadah”, The Jewish Standard, April 21, 2016, http://jewishstandard.timesofisrael.com/maxwells-golden-haggadah/.
[iii] Ibid.
[iv] Leah Falk, “The Strange and Surprising History of the Maxwell House Haggadah”, Jewniverse, March 29, 2018, https://www.thejewniverse.com/2015/the- true-history-of-your-maxwell-house-haggadah/.
[v] Leanne Italie, “New Maxwell House Haggadah out for Passover”, Sandiegouniontribune.com, September 02, 2016, http://www.sandiegouniontribune.com/sdut-new-maxwell-house-haggadah-out-for-passover-2011mar22-story.html.
[vi] Lawrence Hoffman & David Arnow, My People’s Passover Haggadah: Traditional Texts, Modern Commentaries Vol.1, (Vermont, Jewish Lights Publishing, 2008), 85-90
[vii] Kerri P. Steinberg, Jewish Mad Men: Advertising and the Design of the American Jewish Experience, (New Brunswick, Rutgers University Press, 2015), 115-118
[viii] Joseph Berger, “Giving a Haggadah a Makeover”, The New York Times, April 08, 2011, https://www.nytimes.com/2011/04/09/nyregion/09haggadah.html?_r=0.
[ix] Steinberg, Jewish Mad Men, 115-118
[x] Arnow & Hoffman, My People’s Passover, 85-90
[xi] Chet Fenster, “The Genius Marketing Idea That Put Maxwell House on Every Passover Table”, Fast Company, March 22, 2013, https://www.fastcompany.com/3007315/genius-marketing-idea-put-maxwell-house-every-passover-table.
[xii] Carmel U. Chiswick, Judaism in Transition: How Economic Choices Shape Religious Tradition, (California, 2014), 99-100
[xiii] Adele Berlin & Marc Zvi Brettler, Jewish Study Bible. Second ed, (Oxford University Press, 2015), 102-203
[xiv] Arnow & Hoffman, My People’s Passover, 85-90
[xv] Berger, “Giving a Haggadah a Makeover”, (2011)
[xvi] Anne Cohen, “101 Years of the Maxwell House Haggadah”, The Forward, March 23, 2013, https://forward.com/schmooze/173621/101-years-of-the-maxwell-house-haggadah/
[xvii] Berger, “Giving a Haggadah a Makeover”, (2011)
[xviii] Fenster, “The Genius Marketing Idea”, (2013)